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Empia – Morning Call (+ Emoji King *bonus*)

February 14, 2014Ben Carvalho

Here’s another young Aussie in a flurry of artists across the globe eagerly developing a sugary, novelty hybrid of softer hip-hop/r&b/club tonalities with a modern edm polish. On the heels of popular innovators Flume and Cashmere Cat, several newcomers and production veterans alike have proven successful (so far) at establishing the conventions of a trend that’s quickly blossoming into a still-to-be-named genre. Nostalgic yet vibrantly cheery and youthful, I can only jokingly call it Glee-DM for now.

In listening to Empia‘s latest, ‘Morning Call’- I am reminded that down under in January, it’s summertime. Shimmering synth chords and a re-pitched spacey vocal are greeted by a combination of bass, bells, more vocal samples all strung together by marching hats and snare/clap layers. The beat then spaces itself out, taking on a laid-back boombap nod. Kicks trigger forward and backward underneath jazzy ride patterns while a piano lick plays off the bass line. A field recording of birds and water adds a wilderness white-noise that somewhat oddly unifies the mix. From there, the soaring lead and crisp arpeggiator take us on a victory lap through that zone where you want to fingerpaint with cake frosting and glitter.

*BONUS*
Put out by unidentified mystery producer Emoji King, this joyful bopper continues to dump the twinkles all over Jersey Club phrase structure.

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